For studios
Promote your Roblox game with clips
Fund a campaign, set your rate per thousand views, and let clippers push your game across TikTok, Instagram and YouTube Shorts. You only pay for views that land.
What a campaign costs
No retainer and no monthly fee. You fund a budget that goes to creators, and MetaClip takes a percentage on top — 10% up to £1,000, 5% above it, plus 2.5% card processing.
Budget only moves as verified views come in, so whatever is not earned stays yours.
Example · £2,500 at £3 per 1,000 views
- Creator budget
- £2,500.00
- Platform fee (5%)
- £125.00
- Card processing (2.5%)
- £65.63
You pay
£2,690.63
Buys roughly 833,333 verified views at that rate.
Clips vs sponsored ads
Roblox discovery increasingly starts off-platform, on the feeds where clips of your game already circulate. The difference is whether you are paying for that or not.
| Clipping campaign | Sponsored ads | |
|---|---|---|
| You pay for | Verified views on real posts | Impressions in an ad slot |
| Creative | Made by creators, at no extra cost | You produce every asset |
| Where it lives | TikTok, Reels and Shorts feeds | Inside Roblox |
| Unspent budget | Stays yours | Committed up front |
| Scales with | Every clipper who joins | Bid price |
You stay in control of the output
Approve every clip
Submissions land in a queue with the video attached. Reject anything off-brand before it earns a penny.
Views checked hourly
Counts come from the platform APIs, not from creators. A deleted clip stops earning.
Set the rules up front
Choose the eligible platforms, the rate per 1,000 views, and a maximum payout per video.
Running a campaign, answered
How much does it cost to promote a Roblox game this way?
You choose the budget. MetaClip charges 10% on budgets up to £1,000 and 5% above that, plus 2.5% payment processing. A £2,500 campaign costs £2,690.63 in total — £2,500 of that goes to creators.
What happens to budget I do not spend?
It stays yours. Budget only moves when a clip earns verified views, so an underperforming campaign costs you less rather than burning through a committed spend.
How are views verified?
Clips are submitted from creators’ own connected accounts, and view counts are read directly from the TikTok, Instagram and YouTube APIs every hour. Nothing is self-reported, and a clip that is deleted stops earning.
Do I approve clips before they earn?
Yes. Every submission lands in an approval queue where you can see the clip and reject anything off-brand. Earnings only accrue on approved submissions, and there is a seven-day escrow window after that.
How is this different from Roblox sponsored ads?
Sponsored ads buy impressions inside Roblox. A clipping campaign buys attention on TikTok, Reels and Shorts, where discovery for Roblox games actually happens — and the creative is made for you by the creators posting it.
How quickly can a campaign go live?
As soon as payment clears. You set the game, budget, rate per 1,000 views and eligible platforms, pay by card, and the campaign appears to clippers immediately.
Launch a campaign
Set a budget and a rate, and let clippers do the rest. You only pay for views that land.
Get started