In short
- Find creators by searching TikTok and YouTube for games like yours, then judge each one on the average views of their last ten Roblox videos.
- Message them by their business email with your game link, the video you want, your budget and a date. Don’t mass-DM.
- Agree the deliverable, date, must-shows, disclosure and payment terms in writing before paying.
- The shortcut: post one campaign on MetaClip and creators come to you. $200 at $1 per 1,000 views buys up to 200,000 verified views, $227.43 with fees.
Where do you find Roblox creators?
- Search by game, not by “Roblox”. Search TikTok and YouTube for the two or three biggest games like yours. The accounts posting about them already have your audience.
- Check the last ten videos. Average views on recent Roblox uploads matter more than subscriber or follower counts.
- Look for a business email. Most creators who take sponsorships list one on their YouTube About page or in their TikTok bio.
- Marketplaces. Creator marketplaces such as Collabstr and BLOXG list Roblox creators with prices, which saves the searching but not the vetting.
Aim for a shortlist of 10–20 creators. Expect many not to reply.
What should you send a creator?
Keep it short and specific. A message that names a fee and a date gets answers:
Hi [name], I make [game name], a Roblox [genre] game: [link]. I've watched your recent [genre] videos and think your viewers would like it. I'd like to sponsor one video of you playing it. What I'm offering: [fee] for one [TikTok / Short / YouTube video] posted by [date], marked as a paid partnership. I can give you early access to [update] and an in-game reward code for your viewers. Could you send me your average views on your last few Roblox videos and your rate? Thanks, [your name]
Send it to their business email. Don’t mass-message creators in Discord servers: unsolicited bulk DMs break Discord’s community guidelines and get accounts banned.
What should you agree before paying?
| Deliverable | Which platform, video length, and how long the game is on screen. |
|---|---|
| Date | The day it goes up, and that it stays up for at least 30 days. |
| Must-shows | The game’s exact name on screen, the moments to feature, and anything off-limits. |
| Link | Your Share Link in the bio or description where the platform allows it. |
| Disclosure | The platform’s paid-partnership label switched on. |
| Payment | Half up front and half once it is live works for a first deal. |
| Reuse | Whether you can repost the footage on your own accounts. |
How much should you pay?
Price against views. Roblox creators listed on Collabstr charged from $50 for two UGC videos to $450 for a single TikTok video when we checked in October 2026 (example). With a small budget, two or three creators at the low end teach you more than one at the high end.
The budget guide has a plan for each spend from $0 up.
Is there a way to skip the outreach?
Yes: post a campaign and let creators come to you. On MetaClip you add your game, a budget and a rate per 1,000 views. Creators who want the work clip your game on TikTok, Instagram Reels and YouTube Shorts, you approve the clips you want, and the budget pays out only for verified views, read from the platform APIs every hour.
For example, $200 of creator budget at $1 per 1,000 views buys up to 200,000 verified views and costs $227.43 in total with the platform fee and 3.25% + $0.27 card processing. There is no minimum budget and no one to message.
How do you know it worked?
Give each creator their own Roblox Share Link and read new users per link in the Creator Hub, then compare concurrent players before and after each video. The influencer marketing guide explains what Share Links report and where links stop working.