How Roblox clipping campaigns work: brief to report

What do you set up?

• Budget: $150 to $10,000 per campaign. It is the pool creators earn from, and it only moves on verified views of approved clips.
• Rate: what a clip earns per 1,000 views, the same on every platform you allow. It is shown on the campaign card, so creators choose by it.
• Cap per clip: optional. Without one, a clip earns on every thousand views it gets; with one, a viral clip stops at the cap and the rest of the budget stays for other creators.
• Platforms and dates: TikTok, Instagram Reels, YouTube Shorts in any mix; a start date (now or scheduled) and an end date.
• Creator minimums: optional follower or average-view thresholds, or an application step where you pick who joins. Most campaigns set none.

Example: $500 at $1 per 1,000 views with a $50 cap buys up to 500,000 verified views from at least 10 different clips. Try other numbers in the campaign calculator.

What goes in the brief?

Two lists, and the difference matters because it decides what you can reject:

• Requirements: rules a clip must meet, for example show the game name on screen, no exploits, posted after the start date, a specific sound. A clip that breaks one can be rejected.
• Preferences: what you would like, for example a hook in the first second or a particular map. A clip is never rejected for missing one.

Add content links (footage, logos, a share link) and up to a few FAQs. The budget guide and the genre guides have brief lines worth copying.

How do you pay?

A campaign is created as awaiting payment and goes live when Stripe confirms the charge. Budgets under $500 pay by card or UK bank transfer; $500 and over pay by bank transfer, which costs less in processing. The platform fee is 10% of budget up to $1,350 and 5% on the rest. The cost guide has the full table.

How do clips arrive, and what do you approve?

1. A creator connects the TikTok, Instagram or YouTube account they post from.
2. They post the clip, then pick it from that connected account to submit. There is no link to paste.
3. MetaClip checks it was posted after the campaign started, on an allowed platform, and is not a duplicate.
4. It lands in your queue as pending. You approve or reject it against the requirements.

Clip submit and review also post into the campaign’s chat thread with that creator, so questions about a rejection stay in one place.

How are views verified?

Every hour MetaClip re-reads each approved clip’s view count from the platform API and recalculates its payout: floor(views ÷ 1,000) × rate, capped by your per-clip cap. A clip under 1,000 views earns nothing. Because submissions come from the creator’s connected account, a clip has to be on an account they control, and the count is the platform’s, not self-reported. Clips whose views look bought are flagged for review.

What is the 7-day hold?

Each day’s earnings are held for 7 days before the creator can withdraw them. That window is when view counts settle, platforms remove inflated views, and a clip that breaks a rule can still be rejected. Creators withdraw through Stripe Connect or Wise after the hold; your budget is only spent on what clears.

What does the report show?

• Spend: budget spent, budget left, cost per 1,000 views.
• Reach: total views, views per clip and median per clip, followers reached, likes, comments and shares.
• Clips and creators: every clip with its platform, views and earnings, sortable by most views, most earned and newest; the creators behind them.
• The game: daily public Roblox numbers for the game (players, visits, favourites) while the campaign runs, and Gamebeast figures when you link it.

Ready to run one? Launch a campaign, or read how MetaClip works for studios.