In short
- $0: fix your game page, post your own clips and build a Discord. Every paid channel sends people there.
- Under $100: one small test. $50 at $1 per 1,000 views buys up to 50,000 verified views on MetaClip.
- $100–$500: split it. A per-view campaign ($300 buys up to 300,000 views at $1 per 1,000) to find what works, then one flat-fee video with the best creator.
- $500–$2,000: run creator campaigns around an update, and test Roblox ads alongside.
- $2,000+: keep the channels that brought retained players at the lowest cost, and scale those.
What can you do with $0?
- Game page: an icon that reads at thumbnail size, gameplay thumbnails, and a description that says what the game is in one line.
- Your own clips: post short gameplay moments on TikTok and Shorts for two weeks to learn which ones get watched.
- Community: a Discord server and a Roblox group, so the players you win can be reached again.
- Updates: each one is a reason for players to return and for creators to post.
The full channel guide covers each.
What should you do with under $100?
Run one test you can measure. A per-view clipping campaign is the easiest at this size because a video that flops costs only the views it got. On MetaClip, $50 at $1 per 1,000 views buys up to 50,000 verified views and costs $57.06 with fees. Brief creators on the two or three moments from your own clips that worked best, and give the campaign its own Roblox Share Link.
What should you do with $100–$500?
Split it in two:
- A per-view campaign to find what works: $300 at $1 per 1,000 views buys up to 300,000 verified views from many creators, $341.01 with fees.
- One flat-fee video with the creator or style that performed best. Roblox creators on Collabstr listed from $50 to $450 per video when we checked.
The creator outreach guide has a message to send and what to agree before paying.
What should you do with $500–$2,000?
Time it with an update or event, so new players arrive to something fresh. Run a creator campaign for the launch week: $1,000 at $1.50 per 1,000 views buys up to 666,666 verified views, $1,136.05 with fees. Test Roblox ads with a slice of the budget alongside, and compare cost per retained player across the two.
What should you do with $2,000 and up?
Stop testing and scale what worked. Keep the channels that brought players who stayed at the lowest cost, and run them on every update. At this size a MetaClip campaign of $5,000 at $2 per 1,000 views buys up to 2,500,000 verified views; the platform fee drops from 10% to 5% on budgets over $1,322, so the total is $5,421.03.
What does each budget buy?
| Budget band | Example creator budget | Rate per 1,000 | Verified views | Total charged |
|---|---|---|---|---|
| Under $100 | $50 | $1 | Up to 50,000 | $57.06 |
| $100–$500 | $300 | $1 | Up to 300,000 | $341.01 |
| $500–$2,000 | $1,000 | $1.50 | Up to 666,666 | $1,136.05 |
| $2,000 and up | $5,000 | $2 | Up to 2,500,000 | $5,421.03 |
Try your own numbers in the campaign calculator, or launch a campaign.