How to promote a Roblox game on Discord

What should your own server do?

• A reason to join inside the game: a code, an early look at the next update, a vote on what ships next. The game is the only place every player already is.
• An updates channel that posts every change. Each update is a reason for players to come back and for creators to post.
• A clips channel where players and creators drop their videos. It shows creators what gets watched and gives you footage for a campaign brief.
• Roles for creators: a visible role for people who post clips of the game, with a channel where you share footage and briefs first.

Numbers to watch: joins per day from the in-game prompt, and how many members post in a week.

Where can you list the server?

Server directories list public servers by tag and let people search them. The two most used are Disboard and top.gg; Discord’s own server discovery lists the servers it admits. Tag the listing with the game’s name and genre, and with “roblox”, and write the description for someone who has never heard of the game.

What are the rules in other people’s servers?

Every server sets its own rules, and most Roblox servers have a promotion channel or none at all. Two sets of rules sit above them:

• Discord’s guidelines ban unsolicited bulk messages, self-bots and artificially inflating server membership (discord.com/guidelines, rules 13 to 15). Mass DMs of an invite are the thing those rules describe.
• The Roblox Developer Forum allows Discord links only in its Bulletin Board, and bars soliciting other developers or Roblox employees to advertise products or services (forum rules).

The practical version: post where a server’s rules invite it, once, with a clip rather than a link, and answer replies. Anything that scales from there is a campaign, not a post.

Which servers hold the creators who clip Roblox?

Clipping servers are where paid campaigns get posted and where creators pick what to clip. Member counts from Discord’s public invite data on 22 October 2026:

You cannot post a game into these servers as a studio; their members respond to campaigns with a rate per 1,000 views. The clipping servers guide describes each one from the creator’s side.

How does a MetaClip campaign reach Discord?

When a campaign is paid and goes live, MetaClip posts it to its Discord with the studio name, the platforms and a link to the campaign page, so creators see it without you writing anything. Creators then submit clips from their connected accounts, you approve them, and you pay per 1,000 verified views. The campaign guide covers the rest; launch one when the server and the game page are ready.