In short
- Clips that work: the chase, the group reaction, the monster reveal, lore and secrets.
- Open on the payoff. Open in the middle of the chase.
- In the brief: say which scares and endings creators may spoil, and which they may not.
- Pay creators per view to test many of them at once: $300 at $1 per 1,000 views buys up to 300,000 verified views on MetaClip.
What sells a Roblox horror in a video?
Horror sells on reactions. Viewers want to feel the scare second-hand and then try it with friends. A clip works when the monster or the moment is clear and the player’s reaction is real.
Which clip formats work for a horror?
The chase
Being hunted with the monster in frame. Open on it rather than building up, because short-form viewers swipe during slow starts.
The group reaction
Friends on voice chat losing it at the same moment. The most shared horror format.
The monster reveal
A clean look at a monster or entity, with what it does. Good for new updates.
Lore and secrets
A hidden room, ending or clue explained in 30 seconds. Gets comments and saves.
Clip ideas from horror games players already know: DOORS and Forsaken.
How should a horror clip open?
Short-form viewers decide in the first two seconds. Openers that work:
- Open in the middle of the chase.
- Start with “don’t play this alone” over the scariest frame.
- For lore clips: open on the secret, then explain how to find it.
What should the creator brief say?
- The game’s exact name on screen in the first three seconds.
- Say which scares and endings creators may spoil, and which they may not.
- Voice or facecam reactions welcome; keep the game audio audible.
- Point creators at the newest monster or chapter.
Off-limits
- Exploits, scripts or cheats, even as a joke.
- Promising free Robux or items that the game does not give.
- Other players’ usernames or chat on screen without consent.
- Fake reactions or scares edited in that are not in the game.
Which creators should you work with?
Accounts that post horror reactions with friends, and lore explainers. The reaction creators bring reach; the lore ones bring players who stay.
Judge them on the average views of their last ten videos, not their followers. The creator outreach guide has a message to send and what to agree before paying.
What does it cost to promote a Roblox horror?
A sponsored video is a flat fee per creator. A per-view campaign costs the budget you set: on MetaClip, $300 of creator budget at $1 per 1,000 views buys up to 300,000 verified views and costs $341.01 with the 10% platform fee and 3.25% + $0.27 card processing. There is no minimum budget, and you approve every clip before it earns.
Launch a campaign or see the plan for each budget.